How to Make Money With Your Directory
You can really earn a lot of money from opening your own directory. The payment can either be a one-time-fee or a recurring payment depending on they way set up your directory. The amount of money you can earn depends on various factors, such as:
Design - People purchase link(s) only if they believe and trust your directory. Having a nice unique template would build their trust and increase your chances of earning money. A nice, friendly, easy to use design will attract an immense amount of users.
Google PageRank - PageRank is an important factor that determines if your directory is able to earn some money. Users tend to trust your directory more with higher ranking. It’s worth noticing that you will be able to earn good amount of income if your directory has a PageRank that’s more than 5. Number of backlinks and search engine ranking would be in this category.
Traffic - If your directory is not popular enough and nobody visits it than it will definitely not attract any advertisers. You have to have a good product if you want advertisers to list their website on your directory.
Theses are the main type of factors to consider for your directory. Without a good design, users will not trust your website which will lead to less traffic and lower PageRank. So to have a successful directory you will have to work on those factors.
Now let’s talk about how the money making works. Mostly all directories make their revenue by providing one or both of the following services, which are Paid Submissions and Advertisements. A Paid Submissions is where a website owner pays a certain amount to get listed in your directory. The majority of directories earn their revenue from this method. These are three main listing types:
| • | Featured Listings usually appear at the top of a certain category before all the regular listing submissions. It is usually in a bold and highlighted format, this is so that featured listing has greater exposure that regular listing which helps the listing to gain more traffic and higher PR. Therefore a featured listing is submitted for a higher fee. | | • | Regular Listings are classed as normal listing in a directory. Normal listings in directories are most of the time ordered by PR, but the listing can also be ordered alphabetically, date of submission and so on. This type of listing can be paid or free, the design is usually a basic style with a link and description of the listed website. | | • | Reciprocal Listings are a unique type of listing, where the submitter has to link back to your directory in order to get listed. This type of listing can also be paid or free. Usually with a paid reciprocal listing the payment will be for a quicker submission approval rate. | Advertisements have different ways to make money from your directory, which include Sponsor Ads, Contextual Ads, and Directory Affiliate Programs. | • | Sponsor Ads are advertising spaces where a buyer pays you to put his advertisement on the directory’s ads placement. This can be the header banner on your directory, side links or where ever you desire to place the advert. The advertiser’s aim is to search engine ranking position. Text link ads would be a great place to start to look for sponsors. | | • | Contextual Ads can earn you money when you visitors click on certain advertisements. The most popular ad campaigns are Google Adsense, AdBrite and BidVertiser. | | • | Directory Affiliate Programs are like sponsored ads but instead the advertiser doesn’t pay you to advertise his banner, you simply advertise their banner for free. The way you earn money from this is when you refer a user from your website to buy a product from the advertising website. By the user begin referred from your website you will earn a percentage of the initial payment of the product which the user purchased. Please visit http://www.iwebtool.com/advertise/affiliate/ for more information iWEBTOOL affiliate program. |
Directories generally make a lot of money from the two methods mentioned above, from a couple of bucks to couple of thousands a month. Always try to limit the advertisement spaces and concentrate on earning your money through submission listings; if you make the submission listing as a monthly recurring payment you are more likely to have a stable income which means success with your directory.
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